The Securities and Exchange Board of India (SEBI) has been mandated to protect the interests of investors in securities and to promote the development of and to regulate the securities market so as to establish a dynamic and efficient Securities Market contributing to Indian Economy.

SEBI strongly believes that investors are the backbone of the securities market. They not only determine the level of activity in the securities market but also the level of activity in the economy.

However, many investors may not possess adequate expertise/knowledge to take informed investment decisions. Some of them may not be aware of the complete risk-return profile of the different investment options. Some investors may not be fully aware of the precautions they should take while dealing with market intermediaries and dealing in different securities. They may not be familiar with the market mechanism and the practices as well as their rights and obligations.

In this backdrop, SEBI launched a comprehensive education campaign aimed at creating awareness among investors about securities market, which has been christened – “Securities Market Awareness Campaign” (SMAC). The motto of the campaign is – ‘An Educated Investor is a Protected Investor.’

The campaign was launched at the national level by the then Prime Minister, Shri Atal Bihari Vajpayee, on January 17, 2003.           

The national launch was closely followed by launches in 12 states.

The structural foundation of the campaign is based on workshops that are being conducted all across the country with the continued and active participation of market participants, market intermediaries, Investors Associations etc., to spread SEBI’s message of “Invest With Knowledge”.

Workshops                            Workshops

SEBI AUDIO-VISUAL CLIP

The workshops are aimed at reaching out to the common investors and are being held primarily in small and medium towns and cities all over the country. At these workshops, the aim is to acclimatize the investors with the functioning of the securities market, the basic fundamentals of investment and risk management and their rights and responsibilities. You can attend the workshops in your city/town. The message is simple, and  lectures and discussions are conducted in your local/regional language, Till date, more than 2188 workshops have been conducted in around 500 cities/towns across the country. FOR DETAILS CLICK HERE

At the time of the national level launch, a 4 ½ minute audio-visual clip depicting detailing the theme of the Securities Market Awareness Campaign was prepared.  This thematic audio-visual is played at the various workshops being organised across the country.  This short but extremely effective audio-visual helps to set the tone at all the workshops.

Educative Materials

Investor Website

SEBI has prepared a standardized reading material and presentation material for the workshops. In addition, reference guides on topics concerning investors have also been prepared.

The reference guides/booklets have been translated into Hindi and the workshop material has been translated into 10 major regional languages. You can read the material translated into regional languages on-line or download it in the language of your choice. CLICK HERE.

With a view to make information relevant to the investor available at one place, this dedicated investor website (http://investor.sebi.gov.in) has been operationalised.

Internet based response system :

A simple and effective internet based response to investor complaints has been set up.  On filing of your complaint electronically, an acknowledgement mail would be sent to your specified email address and you will be issued a complaint registration number instantaneously. LODGE YOUR GRIEVANCE HERE

Advertisements

SEBI has prepared simple “dos and don’ts” for investors relating to various aspects of the securities market. While these simple messages have been put on the investor website and have been printed in the form of leaflets to be distributed across the country, it was felt that these messages could be spread across the investor base by way of advertisements in newspapers, especially in the regional newspapers.

Till date, over 700 advertisements relating to various aspects of Securities Market have appeared in 48 different newspapers/ magazines, covering approximately 111 cities and  9 regional languages, apart from English and Hindi. FOR DETAILS CLICK HERE.

All India Radio	Campaign on T.V.
With regard to educating investors through the medium of radio, SEBI Officials regularly participate in programmes aired by All India Radio.FOR DETAILS CLICK HERE.	With a view to to use the electronic media to reach out to a larger number of investors, a short cautionary message, in the form of a 40 seconds filmlet, has been prepared and the same is being aired on television. WATCH IT HERE IN .

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